This is an established multiyear trend, supported by structural factors that are unlikely to reverse. Chinese biotech innovation has been backed by sustained government investment, an increasingly capable domestic research ecosystem, lower-cost discovery economics, and regulatory and data standards that are converging with US Food and Drug Administration expectations.
As a result, a disproportionate share of the increase in global discovery activity is likely to benefit Chinese service providers. For Western contract research organisations (CROs), the relevant underlying pipeline volume has been roughly flat to modestly positive rather than being at the headline global rate.
A related consequence of China’s pipeline expansion is that the Chinese discovery and preclinical service provider ecosystem is growing. Chinese CROs are now actively competing for Western sponsor work in routine preclinical service categories, including standardised assays, in vivo studies and chemistry services, where they can serve global sponsors at a lower cost.
Western demand is shifting towards differentiated capabilities
Within the relatively slower-growing Western discovery pool, the composition of demand has also been shifting. Routine activities such as basic screening, standard in vitro assays and conventional medicinal chemistry have been losing share to innovative services, including in silico and artificial intelligence (AI)-enabled discovery, structural biology, advanced cellular models, and integrated translational and Chemistry, Manufacturing and Controls (CMC) packages.
This shift reflects sponsors’ efforts to improve R&D productivity. With cost per new molecular entity now above $2 billion and outputs per R&D dollar steady to declining, sponsors under productivity pressure are reallocating their spend with Western providers towards workflows where productivity gains are most plausible. Some less differentiated discovery services (e.g. simple chemical synthesis services) are becoming more cost competitive and may be increasingly outsourced to Chinese providers.
Strategic implications for Western discovery service providers
Several implications follow for Western discovery service providers. First, the addressable demand pool may grow more slowly than headline pipeline counts suggest. Once Chinese pipeline expansion is stripped out, the underlying volume of preclinical and translational work flowing to Western providers has been lower than the global figure.
Second, value within that pool is migrating. Premium activities such as AI-enabled design, structural biology, advanced cell models, integrated translational packages and Investigational New Drug (IND)-ready CMC are growing meaningfully. Less specialised activities are not. Providers concentrated in routine workflows face intensifying competition from Chinese CROs serving the same workflows at lower cost.
Third, sponsor pricing behaviour is bifurcating along the same fault line. Right to win has been moving back to providers in specialist and complex workflows, where capacity may be tightening. Pricing pressure has been intensifying in routine workflows, where the effective supply curve has been extended by Chinese ecosystem providers.
The strategic response to these structural shifts, and how discovery service providers can build differentiated platforms, will be explored in the next Executive Insights in this series.
What comes next for outsourced drug discovery
Outsourced discovery has come through its hardest cycle in two decades. While early indicators point to early signs of a recovery, they are unlikely to be the best guide to future competitive dynamics. The more durable test will be whether structural demand shifts continue to reshape the market. Providers built around differentiated capabilities, rather than volume alone, are likely to be best placed as those shifts play out.
How L.E.K. Consulting can help
L.E.K. partners with discovery service providers and their investors on the strategic and operational questions raised by the demand shifts described above. We support clients on growth strategy and portfolio prioritisation, commercial and operational due diligence on platforms and platform acquisitions, value proposition and go-to-market design, M&A screening and integration, and assessments of competitive exposure to Chinese providers. To find out more, please contact us.
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