SaaS Pricing

Unlock Value Through Strategic SaaS Pricing

Pricing is more than a number – it’s a strategic lever for growth and long-term value creation. At L.E.K. Consulting, we help SaaS companies design pricing strategies that align with customer value, accelerate revenue and strengthen enterprise performance.

Build a pricing system that scales value

Our approach blends customer insights, data-driven analysis and operational enablement to ensure pricing captures and sustains value across the business. Key areas we address include:

  • Value-based design 
    Align pricing to customer outcomes and willingness to pay
  • Smart packaging 
    Optimize tiers and bundles to increase conversion, retention and expansion
  • Monetization models 
    Identify the right approach – subscription, usage-based or hybrid
  • Governance and execution 
    Build cross-functional alignment, processes and tools to operationalize pricing at scale

Whether launching a new offer or refreshing an existing model, we help you create a pricing strategy that drives both growth and enterprise value.

Proven impact on revenue and retention

Our strategies consistently drive measurable results:

  • Construction Software: +30% revenue run-rate from pricing and packaging overhaul
  • LMS Provider: +35% projected annual revenue via pricing structure redesign
  • Email Platform: +25%–45% potential uplift from value-based pricing analysis 

Make pricing a catalyst for value creation

SaaS pricing isn’t just about revenue – it’s a foundation for customer success, retention and strategic growth.

Contact us to learn how L.E.K. can help you turn pricing into a competitive advantage.

Please fill the form below to explore how our SaaS pricing solution can transform and accelerate your business.