Alex Evans is a Managing Director and Partner as well as the head of L.E.K. Consulting's Los Angeles office and a member of L.E.K.'s Americas Regional Management Committee. Alex is a senior member of L.E.K.’s Consumer and TMT (Technology, Media, and Telecom) sectors, leading L.E.K.’s Health & Wellness and Sports practices in the U.S., respectively.

In Consumer, Alex focuses on nutritional supplements, fitness, and direct selling. In TMT, Alex focuses on sports, streaming, TV, filmed entertainment, site-based entertainment, and media business services. Alex’s expert commentary has been featured on ESPN and CNBC.

Alex advises corporate and private equity clients on a range of issues, including corporate strategy, new business development, channel strategy, pricing/promotion strategy, international expansion, organizational structure, profit improvement, and mergers and acquisitions. Prior to joining L.E.K., Alex was a member of the Corporate Strategic Planning team of The Walt Disney Company.

Alex is a CFA charterholder.

He holds a B.A. degree in Economics from the University of California at Berkeley and an MBA from Harvard Business School.

Education

Undergraduate: Bachelor of Arts in Economics, summa cum laude, University of California at Berkeley

Graduate: Master of Business Administration, Harvard Business School

Noor Abdel-Samed is a Managing Director in L.E.K. Consulting’s Boston office and a Consumer sector specialist. He has deep expertise in digital, omnichannel, ecommerce, consumer segmentation, pricing and promotions, and significant experience leading teams through market-facing and organization-changing initiatives from conception through implementation.

Prior to joining L.E.K., Noor held digital and retail leadership positions at CVS Health and BJ’s Wholesale Club. Before that, he was a practicing attorney and a consultant at BCG. He received a Bachelor of Arts in Political Science and a Juris Doctor from Emory University.

Education

Undergraduate: Bachelor of Arts in Political Science, Emory University

Graduate: Juris Doctor, Emory University