R&D leaders devote substantial effort to selecting therapeutic targets, carefully assessing their associated risk profiles. A key strategic trade-off often emerges: develop drugs against well-established targets — with typically lower risk in early development but potentially higher commercial risk due to crowded competition — or pursue novel biological targets, which carry greater scientific uncertainty but offer stronger differentiation and the potential for first-to-market advantage.
In recent years, the biopharma industry appears to have leaned toward known targets, limiting investment in novel mechanisms. In this edition of Executive Insights, L.E.K. Consulting examines whether the industry is striking the right balance between refining known pathways and exploring uncharted biology to address unmet patient needs. We share findings that point to target crowding, outline limitations in recent target innovation and assess the strategic implications for future pipeline planning.





