As the slowdown bites in major European residential building markets, the combination of lower revenues, new energy efficiency regulations and an increase in technology use has had a significant impact throughout the residential construction value chain.

Contractors are the main decision-makers for building materials in the residential market, and how they select building materials has a significant impact on the industry. In autumn 2011, L.E.K. Consulting conducted a survey of residential building contractors across the UK, France and Germany to gain insights into the factors that drive their behavior for manufacturers and merchants.

L.E.K.’s Executive Insights report includes:

  • How European building contractors are responding to price pressures
  • How the Internet will impact the building products distribution channel in Europe
  • Strategies that building products manufactures and merchants may consider to position themselves for success
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