Do You Really Know Your Customers or Is Your Business Flying Blind?
- VOLUME XIII, ISSUE 2
- Executive Insights
Are you really reaching your many consumer segments or are you leaving money on the table? L.E.K. Consulting shows how you can probe beneath shallow customer profiles to identify hidden opportunities that can generate additional revenue.
L.E.K.’s report outlines the four steps to identifying your key customer segments, evaluating the sales opportunities with each group and aligning your company to reach these consumers. The new report includes: