August 29, 2017

Event: Examining the Evolving Diversity of Modern Luxury Travel                      

The definition of “luxury” has evolved and the global luxury consumer segment is more bifurcated than ever before. According to the L.E.K. 2017 Luxury Travel Study, a survey of more than 2,000 U.S. travelers, luxury for many consumers is less about the highest level of service and more about a particular type of experience. What constitutes that experience depends on the individual. But one thing seems clear: consumers are willing to spend generously on those aspects of luxury that matter to them the most.         

Date: Tuesday, August 29, 2017         

Time: 11:00 a.m. – Noon ET    

Webinar: Registration Page

About Dan McKone and Alan Lewis   

Dan McKone is a Managing Director and Partner, and a member of L.E.K.'s Global Leadership Team. Dan co-leads Edge Strategy® services at L.E.K. and is the co-author of Edge Strategy: A New Mindset for Profitable Growth, a book published by Harvard Business Review Press. He also leads the firm's Customer Experience and Loyalty service line. Over the last two decades, Dan has been a thought leader on the growth and optimization of consumer-facing businesses. He has directed over 300 projects spanning performance improvement, strategic decision analysis, new concept development, channel strategy, pricing and positioning, organizational design, new business launches and mergers & acquisitions. In particular, he has deep experience advising companies in the Retail, Consumer Products and Travel & Leisure spaces.

Alan Lewis is a Managing Director and Partner in L.E.K. Consulting's Boston office. He co-leads Edge Strategy® services at L.E.K. and is the co-author of Edge Strategy: A New Mindset for Profitable Growth. Alan was selected as a Top 25 Consultant by Consulting magazine in 2016 for Excellence in Retail. He has more than 12 years of experience working on a wide variety of projects, including corporate strategy development, new product development and commercialization, mergers and acquisitions support, program management, and organizational improvement. Prior to joining L.E.K.'s London office in 2003, Alan spent five years with chemicals multinationals Imperial Chemical Industries PLC and INEOS. Alan received a Bachelor of Engineering in Chemical Engineering from the University College Dublin. He is qualified as a professional engineer with the Institute of Chemical Engineers in the U.K. and holds a Master of Business Administration degree from the University of Cambridge.

About Skift

Skift is the largest industry intelligence platform providing MEDIA, INSIGHTS, and MARKETING to key sectors of travel. For more information, visit:

About L.E.K. Consulting

L.E.K. Consulting is a global management consulting firm that uses deep industry expertise and rigorous analysis to help business leaders achieve practical results with real impact. We are uncompromising in our approach to helping clients consistently make better decisions, deliver improved business performance and create greater shareholder returns. The firm advises and supports global companies that are leaders in their industries — including the largest private and public sector organizations, private equity firms and emerging entrepreneurial businesses. Founded more than 30 years ago, L.E.K. employs more than 1,200 professionals across the Americas, Asia-Pacific and Europe. For more information, go to