Consumer Insights Center
Consumers have more choices than ever before, creating an increasingly complex landscape for consumer-facing companies to navigate. Multiple factors such as ongoing inflation and uncertainty in the economy have prompted many consumers to reevaluate their priorities and shift their approach to essential and discretionary spending. Therefore, a deep understanding of the consumer is critical to companies’ success in today's and tomorrow’s dynamic environments.
For L.E.K.’s Consumer sector, the consumer is our North Star. We are passionate about understanding consumers’ preferences, economics, needs and desires, and the choices they make. We use these insights to help our clients achieve winning and differentiated market positions via a deeper connection with the consumer.
Our Consumer Insights Center provides consumer-facing companies with a one-stop shop for all things consumer. Browse our collection of Special Reports, Executive Insights, case studies and more in which we share our experience and related perspectives on the most notable trends, regulations and other issues. Learn how L.E.K. Consulting can help consumer-facing companies make the wisest — and most wisely timed — decisions about their offerings.
How to Price in a Post-COVID, Post-Inflationary World
Pricing is critical to any business, and companies have an opportunity to drive value by reassessing their pricing strategies to make them more reflective of the current macroeconomic environment. This special report lays out several pricing strategy concepts and case studies to demonstrate how consumer businesses have put best practices into action by extracting maximum consumer willingness to pay through value-based pricing principles.
The 2023 US Footwear and Apparel Brand Heat Index
Now in its second year, L.E.K. Consulting’s Footwear and Apparel Brand Heat Index helps brands and retailers identify which brands are gaining popularity across different generations of consumers. In a survey of nearly 4,000 U.S. consumers between the ages of 14 and 55, hundreds of footwear and apparel brands were evaluated by product category , gender and generational cohort, namely, Generation Z, millennials and Generation X. The Brand Heat Index identifies brands on the most positive growth trajectory with these shoppers.
Inflation Inflated: Part 2 — The Business Outlook
In a survey conducted by L.E.K. Consulting among consumer business leaders, roughly 90% said they were experiencing material inflationary impacts on their businesses, and this is true across the consumer economy. In this second of a 2-part series, we explore how businesses are responding to shifting consumer behavior caused by inflation.