Consumer Insights Center
Consumers have more choices than ever before, creating an increasingly complex landscape for consumer-facing companies to navigate. Various environmental factors such as the COVID-19 crisis have prompted many consumers to reevaluate their priorities and shift their approach to essential and discretionary spending. Therefore, a deep understanding of the consumer is critical to companies’ success in today’s and tomorrow’s dynamic environments.
For L.E.K.’s Consumer sector, the consumer is our North Star. We are passionate about understanding consumers’ preferences, economics, needs and desires. We use these insights to help our clients achieve winning and differentiated market positions via a deeper connection with the consumer.
Our Consumer Insights Center provides consumer-facing companies with a one-stop shop for all things consumer. Browse our collection of Executive Insights, case studies and other reports in which we share our experience and related perspectives on the most notable trends, regulations and other issues. Learn more about the proprietary tools we’ve developed to gather and analyze real-time customer data, and how we can help consumer-facing companies make the wisest — and most wisely timed — decisions about their offerings.
Introduction to L.E.K.’s Consumer Insights Center
Manny Picciola, global co-head of L.E.K.’s Consumer practice, explains how the Consumer Insights Center delivers cutting-edge insights and unparalleled value to our consumer-facing clients.
Navigator drives understanding of competitive positioning within a given market or category by replicating millions of consumer data points to understand which trends, retailers or brands are most established, are growing, and/or appear to be investing.
SKUology evaluates brand/retailer positioning by benchmarking across millions of data points consisting of full retailer and brand product catalogs.
Fingerprint paints the key consumer profile within the category, using the power of millions of consumer profiles generated across brands to develop an understanding of the core consumer.
Radar tracks key trends and dynamics across relevant categories and by channel, fueled by a variety of robust and dynamic data sets including transactions, web traffic, stock prices, consumer spend, mobility and retailer sales.