With rising costs, shifting regulations and growing sustainability demands, packaging is becoming a key area of focus for European brands. In this video, L.E.K. Partner Karin von Kienlin shares insights from our latest survey and explores how companies are adapting their strategies.
Watch the full video to find out what’s changing — and what it means for your business.
Looking for more detail? Read the first article in our 2025 European Brand Owner Survey series here.
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