L.E.K. Contractor Behavior Survey: The Building-Products Industry is Gaining Strength
- VOLUME XVI, ISSUE 2
- Executive Insights
In the fourth annual study of 550 U.S. residential and commercial contractors, L.E.K. Consulting found that optimism has returned to the building-products industry and is approaching pre-2008 levels. This buoyancy is changing contractors’ behavior in several ways:
This Executive Insights examines the results of the survey and their implications for building-products manufacturers. L.E.K. Consulting’s Thilo Henkes, Robert Rourke and Maria Gacek indicate how product manufacturers can use the industry’s renewed momentum to turn a healthy profit and grow market share.