Skip to main content
L.E.K.

Main navigation

Back
  • Insights
    • L.E.K. Insights
      Block

      Industries

      • Business Services
      • Consumer Products
      • Education
      • Energy & Environment
      • Financial Services
      • Healthcare Services
      • Industrials
      • Life Sciences & Pharma
      • Media & Entertainment
      • MedTech
      • Private Equity
      • Retail
      • Sustainability
      • Technology
      • Travel, Transport & Logistics
    • Sustainability Centre of Excellence
      Block

      Navigating the Journey to Decarbonisation

      Fuelling the Future of Aviation

      Creating Value Through Sustainability

      Global Corporate Sustainability Survey 2022

    • Consumer Insights Center
      Block

      View Our Insights

    • Healthcare Insights Center
      Block

      View Our Insights

    • Webinars
      Block

      View Our Webinars

    • Podcasts
      Block

      Listen To Our Podcasts

  • Industries
    • Business Services
      Block

      Practice Areas

      • Industrial and Professional Services
      • Freight & Logistics
      • Outsourcing and Support Services
      • Properties and Facilities Management
      • Recruitment and Staffing
      Block

      Our Leaders

    • Consumer Products
      Practice Areas
      Apparel
      Beauty & Personal Care
      Food & Beverage
      Food Ingredients
      Footwear
      Health & Wellness
      Home Furnishings
      Household Products
      Pet
      Sporting Goods
      Block

      Our Leaders

    • Education
      Practice Areas
      Transnational Education
      K-12
      Higher Education
      Education Technology
      Block

      Our Leaders

    • Energy & Environment
      Practice Areas
      Environmental Services
      Oil & Gas
      Power & Utilities
      Renewables
      Waste & Recycling
      Water
      Block

      Our Leaders

    • Financial Services
      Practice Areas
      Banking
      Debt Management
      Insurance
      Investment & Wealth Management
      Payments
      Specialist Lending
      Block

      Our Leaders

    • Healthcare Services
      Practice Areas
      Health Plan and Private Health Insurance
      Employer Healthcare
      Acute Care and Hospital
      Physician Practice Management
      Mental and Behavioral Health
      Post-Acute Care, Long-Term Care and Residential Care
      Homecare and Home Healthcare
      Diagnostic and Ancillary Services
      Tech-Enabled Services and Healthcare IT
      Healthcare Supply Chain
      Telehealth and Digital Transformation
      Block

      Our Leaders

    • Industrials
      Block

      Practice Areas

      • Aerospace & Defense
      • Agribusiness
      • Automotive
      • Building & Construction
      • Chemicals
      • Engineering and Construction Services
      • Renewables
      • Industrial Digital
      • Industrial Distribution
      • Industrial Equipment & Technology
      • Industrial Services
      • Metals & Mining
      • Paper & Packaging
      Block

      Our Leaders

    • Life Sciences & Pharma
      Block

      Practice Areas

      • Biomedical Intelligence Lab
      • Biotech and Pharmaceuticals
      • Pharma Services
      • Diagnostics, Research Tools and Personalized Medicine
      • Drug Delivery
      Block

      Our Leaders

    • Media & Entertainment
      Practice Areas
      Advertising
      OTT and Direct-to-Consumer Services
      Filmed Entertainment
      Lotteries and Casinos
      Music and Radio
      Publishing
      Site-Based Entertainment
      Sports and Live Entertainment
      Television
      Video Games
      Gaming
      Block

      Our Leaders

    • MedTech
      Block

      Practice Areas

      • Consumables and Disposables
      • Drug Delivery
      • Medical Equipment
      • Procedure-Specific Devices
      • Tech-Enabled Services and Healthcare IT
      Block

      Our Leaders

    • Private Equity
      Block

      Practice Areas

      • Commercial Due Diligence
      • Operational Due Diligence
      • Portfolio Company Value Enhancement
      • Vendor Due Diligence
      Block

      Our Leaders

    • Retail
      Practice Areas
      Consumer Services
      Direct Selling
      Ecommerce
      Foodservice
      Grocery
      Mass Merchant, Drug and Club
      Specialty Retail
      Restaurant
      Retail Support Services
      Block

      Our Leaders

    • Technology
      Block

      Practice Areas

      • Enterprise Software
      • Technology Infrastructure
      • Consumer Tech
      • SaaS Pricing
      Block

      Technology Blog

      Block

      Our Leaders

    • Travel, Transport & Logistics
      Block

      Practice Areas

      • Airlines & Aviation
      • Airports
      • Distribution, Agencies and Tourism
      • Freight & Logistics
      • Hotels and Hospitality
      • Maritime
      • New Mobility
      • Rail
      Block

      Highlight: Shifting Attitudes to Travel

      Block

      Our Leaders

  • Capabilities
    • Analytical Sciences
      Block

      Practice Areas

      • Analytical Sciences
      Block

      Our Leaders

    • Artificial Intelligence
      Block

      Practice Areas

      • Analytical Sciences
      • Unlock the Power of AI
    • Data & Analytics
      Block

      Practice Areas

      • Advanced Analytics Strategy
      • Unlock the Power of AI
      Block

      Our Leaders

    • Digital
      Block

      Practice Areas

      • Advance Digital Maturity
      • Assess Digital Potential
      • Create a Digital Culture
      • Deliver Impactful Experiences
      • Launch and Amplify Disruptive New Businesses
      • Unlock the Power of AI
      Block

      Our Leaders

    • Major Capital Projects Advisory
      Block

      Practice Areas

      • Major Capital Projects Advisory
      Block

      Our Leaders

    • Marketing & Sales
      Practice Areas
      Sales Force Effectiveness
      New Product
      Brand Strategy
      Channel Strategy
      Customer Targeting and Value Proposition
      Go-to-Market and Commercial Organization
      Loyalty & Customer Experience
      Marketing Strategy
      Block

      Our Leaders

    • Mergers & Acquisitions
      Block

      Practice Areas

      • Carve-outs & Divestitures
      • Due Diligence
      • Exit Support
      • Joint Ventures & Alliances
      • M&A Synergies
      • Post-Merger Integration
      • Target Identification
      • Operational Due Diligence
      Block

      Our Leaders

    • Operations & Supply Chain
      Block

      Practice Areas

      • Planning
      • Procurement
      • Manufacturing
      • Logistics
      • Distribution
      • Supply Chain Strategy
      Block

      Our Leaders

    • Organization Design and Effectiveness
      Block

      Practice Areas

      • Commercial Excellence
      • Performance Improvement
      • Value Activation
      • Transformation
      • Strategy Execution
      Block

      Our Leaders

    • Performance Improvement
      Block

      Practice Areas

      • Dynamic Performance Management
      • Cost Optimization
      • Working Capital
      Block

      Our Leaders

    • Post Merger Integration
      Block

      Practice Areas

      • Carve-outs & Divestitures
      • M&A Synergies
      Block

      Our Leaders

    • Predictable Innovation
      Block

      Practice Areas

      • Predictable Innovation
      Block

      Our Leaders

    • Pricing & Revenue Optimization
      Block

      Practice Areas

      • SaaS Pricing
      • Consumer Pricing
      • Healthcare Services Pricing
      • Industrials B2B Pricing
      • Media & Entertainment Pricing
      • Medtech Pricing
      • Pharmaceutical Pricing and Market Access
    • Private Equity
      Block

      Practice Areas

      • Commercial Due Diligence
      • Operational Due Diligence
      • Portfolio Company Value Enhancement
      • Vendor Due Diligence
      Block

      Our Leaders

    • Procurement
      Block

      Practice Areas

      • Procurement 
      Block

      Our Leaders

    • Strategy
      Block

      Practice Areas

      • Business Unit Strategy
      • Corporate Strategy
      • Growth Strategy
      • New Product
      • Shareholder Value Management
      • Edge Strategy®
      Block

      Our Leaders

    • Sustainability
      Block

      Navigating the Journey To Decarbonisation

      Fuelling the Future of Aviation

      Practice Areas

      • Sustainability
      Block

      Our Leaders

  • Leadership
    • Leadership
      Block

      Regions

      • Americas
      • Asia-Pacific
      • Europe
      • Expansion to the Middle East
  • About
    • About L.E.K.
      Block

      Who We Are

      What We Do

      What We Believe

      Our Sustainability

    • Who We Are
      Block

      Get to Know Our People

      Meet Our Practitioners

      Learn Who Heads Our Organization

      Look at All the Places We Go

      Find L.E.K. In the News

    • What We Do
      Block

      Discover the L.E.K. Collaborative

      The Edge Strategy framework 

      L.E.K. Sustainability Centre of Excellence

    • L.E.K. at the World Economic Forum
    • Our Sustainability
      Block

      Environmental Responsibility

      Community Responsibility

      Diversity and Inclusion

      Pro Bono Work

      Sustainability Centre of Excellence

    • The L.E.K. Network
      Block

      Discover the L.E.K. Network

    • Books
      Block

      Predictable Winners: A Handbook for Developing, Forecasting, and Launching New Products and Services

      Edge Strategy: A New Mindset for Profitable Growth

      Where Value Hides: A New Way to Uncover Profitable Growth For Your Business

      Expectations Investing: Reading Stock Prices for Better Returns

  • Careers
    • Careers at L.E.K.
      Block

      Why Join L.E.K.?

      Life at L.E.K.

      The L.E.K. Career

       

       

       

       

       

       

    • Why Join L.E.K.?
      Block

      Who We Are

      • Get to Know Our People
      • Meet Our Practitioners
      • Learn Who Heads Our Organization
      • Look at All the Places We Go
      • Find L.E.K. in the News

      What You'll Do

      • Enhanced Opportunities
      • Flexible Work Options
      • Mentorship & Coaching
      • Roles at L.E.K.
      • Training & Professional Development

      What We Do

      • Discover L.E.K. Collaborative
      • Books
      • Edge Strategy Framework
      • L.E.K. Sustainability Centre of Excellence

      We Are Global

      • International Programs
    • Life at L.E.K.
      Block

      Community Responsibility

      The L.E.K. Network

      Diversity and Inclusion

      Environmental Responsibility

      Pro Bono Work

    • The L.E.K. Career
      Block

      Enhanced Opportunities

      Flexible Work Options

      International Programs

      Mentorship and Coaching

      Roles at L.E.K.

      Senior Staff Development

      Training and Professional Development

    • Apply
      Block

      Why L.E.K.

      Life at L.E.K.

      The L.E.K. Career

    • Life at L.E.K. Blog
      Block

      Discovering a Consulting Career

      Inside L.E.K.

      The Recruiting Experience

  • Search

Utility Navigation

  • Contact
  • Alumni
  • Offices
  • Press
  • English
  • Português
  • 简体中文
  • Deutsch
  • 日本語
L.E.K.

Utility Navigation

  • Contact
  • Alumni
  • Offices
  • Press

Main navigation

  • Insights
    • L.E.K. Insights
      Block

      Industries

      • Business Services
      • Consumer Products
      • Education
      • Energy & Environment
      • Financial Services
      • Healthcare Services
      • Industrials
      • Life Sciences & Pharma
      • Media & Entertainment
      • MedTech
      • Private Equity
      • Retail
      • Sustainability
      • Technology
      • Travel, Transport & Logistics
    • Sustainability Centre of Excellence
      Block

      Navigating the Journey to Decarbonisation

      Fuelling the Future of Aviation

      Creating Value Through Sustainability

      Global Corporate Sustainability Survey 2022

    • Consumer Insights Center
      Block

      View Our Insights

    • Healthcare Insights Center
      Block

      View Our Insights

    • Webinars
      Block

      View Our Webinars

    • Podcasts
      Block

      Listen To Our Podcasts

  • Industries
    • Business Services
      Block

      Practice Areas

      • Industrial and Professional Services
      • Freight & Logistics
      • Outsourcing and Support Services
      • Properties and Facilities Management
      • Recruitment and Staffing
      Block

      Our Leaders

    • Consumer Products
      Practice Areas
      Apparel
      Beauty & Personal Care
      Food & Beverage
      Food Ingredients
      Footwear
      Health & Wellness
      Home Furnishings
      Household Products
      Pet
      Sporting Goods
      Block

      Our Leaders

    • Education
      Practice Areas
      Transnational Education
      K-12
      Higher Education
      Education Technology
      Block

      Our Leaders

    • Energy & Environment
      Practice Areas
      Environmental Services
      Oil & Gas
      Power & Utilities
      Renewables
      Waste & Recycling
      Water
      Block

      Our Leaders

    • Financial Services
      Practice Areas
      Banking
      Debt Management
      Insurance
      Investment & Wealth Management
      Payments
      Specialist Lending
      Block

      Our Leaders

    • Healthcare Services
      Practice Areas
      Health Plan and Private Health Insurance
      Employer Healthcare
      Acute Care and Hospital
      Physician Practice Management
      Mental and Behavioral Health
      Post-Acute Care, Long-Term Care and Residential Care
      Homecare and Home Healthcare
      Diagnostic and Ancillary Services
      Tech-Enabled Services and Healthcare IT
      Healthcare Supply Chain
      Telehealth and Digital Transformation
      Block

      Our Leaders

    • Industrials
      Block

      Practice Areas

      • Aerospace & Defense
      • Agribusiness
      • Automotive
      • Building & Construction
      • Chemicals
      • Engineering and Construction Services
      • Renewables
      • Industrial Digital
      • Industrial Distribution
      • Industrial Equipment & Technology
      • Industrial Services
      • Metals & Mining
      • Paper & Packaging
      Block

      Our Leaders

    • Life Sciences & Pharma
      Block

      Practice Areas

      • Biomedical Intelligence Lab
      • Biotech and Pharmaceuticals
      • Pharma Services
      • Diagnostics, Research Tools and Personalized Medicine
      • Drug Delivery
      Block

      Our Leaders

    • Media & Entertainment
      Practice Areas
      Advertising
      OTT and Direct-to-Consumer Services
      Filmed Entertainment
      Lotteries and Casinos
      Music and Radio
      Publishing
      Site-Based Entertainment
      Sports and Live Entertainment
      Television
      Video Games
      Gaming
      Block

      Our Leaders

    • MedTech
      Block

      Practice Areas

      • Consumables and Disposables
      • Drug Delivery
      • Medical Equipment
      • Procedure-Specific Devices
      • Tech-Enabled Services and Healthcare IT
      Block

      Our Leaders

    • Private Equity
      Block

      Practice Areas

      • Commercial Due Diligence
      • Operational Due Diligence
      • Portfolio Company Value Enhancement
      • Vendor Due Diligence
      Block

      Our Leaders

    • Retail
      Practice Areas
      Consumer Services
      Direct Selling
      Ecommerce
      Foodservice
      Grocery
      Mass Merchant, Drug and Club
      Specialty Retail
      Restaurant
      Retail Support Services
      Block

      Our Leaders

    • Technology
      Block

      Practice Areas

      • Enterprise Software
      • Technology Infrastructure
      • Consumer Tech
      • SaaS Pricing
      Block

      Technology Blog

      Block

      Our Leaders

    • Travel, Transport & Logistics
      Block

      Practice Areas

      • Airlines & Aviation
      • Airports
      • Distribution, Agencies and Tourism
      • Freight & Logistics
      • Hotels and Hospitality
      • Maritime
      • New Mobility
      • Rail
      Block

      Highlight: Shifting Attitudes to Travel

      Block

      Our Leaders

  • Capabilities
    • Analytical Sciences
      Block

      Practice Areas

      • Analytical Sciences
      Block

      Our Leaders

    • Artificial Intelligence
      Block

      Practice Areas

      • Analytical Sciences
      • Unlock the Power of AI
    • Data & Analytics
      Block

      Practice Areas

      • Advanced Analytics Strategy
      • Unlock the Power of AI
      Block

      Our Leaders

    • Digital
      Block

      Practice Areas

      • Advance Digital Maturity
      • Assess Digital Potential
      • Create a Digital Culture
      • Deliver Impactful Experiences
      • Launch and Amplify Disruptive New Businesses
      • Unlock the Power of AI
      Block

      Our Leaders

    • Major Capital Projects Advisory
      Block

      Practice Areas

      • Major Capital Projects Advisory
      Block

      Our Leaders

    • Marketing & Sales
      Practice Areas
      Sales Force Effectiveness
      New Product
      Brand Strategy
      Channel Strategy
      Customer Targeting and Value Proposition
      Go-to-Market and Commercial Organization
      Loyalty & Customer Experience
      Marketing Strategy
      Block

      Our Leaders

    • Mergers & Acquisitions
      Block

      Practice Areas

      • Carve-outs & Divestitures
      • Due Diligence
      • Exit Support
      • Joint Ventures & Alliances
      • M&A Synergies
      • Post-Merger Integration
      • Target Identification
      • Operational Due Diligence
      Block

      Our Leaders

    • Operations & Supply Chain
      Block

      Practice Areas

      • Planning
      • Procurement
      • Manufacturing
      • Logistics
      • Distribution
      • Supply Chain Strategy
      Block

      Our Leaders

    • Organization Design and Effectiveness
      Block

      Practice Areas

      • Commercial Excellence
      • Performance Improvement
      • Value Activation
      • Transformation
      • Strategy Execution
      Block

      Our Leaders

    • Performance Improvement
      Block

      Practice Areas

      • Dynamic Performance Management
      • Cost Optimization
      • Working Capital
      Block

      Our Leaders

    • Post Merger Integration
      Block

      Practice Areas

      • Carve-outs & Divestitures
      • M&A Synergies
      Block

      Our Leaders

    • Predictable Innovation
      Block

      Practice Areas

      • Predictable Innovation
      Block

      Our Leaders

    • Pricing & Revenue Optimization
      Block

      Practice Areas

      • SaaS Pricing
      • Consumer Pricing
      • Healthcare Services Pricing
      • Industrials B2B Pricing
      • Media & Entertainment Pricing
      • Medtech Pricing
      • Pharmaceutical Pricing and Market Access
    • Private Equity
      Block

      Practice Areas

      • Commercial Due Diligence
      • Operational Due Diligence
      • Portfolio Company Value Enhancement
      • Vendor Due Diligence
      Block

      Our Leaders

    • Procurement
      Block

      Practice Areas

      • Procurement 
      Block

      Our Leaders

    • Strategy
      Block

      Practice Areas

      • Business Unit Strategy
      • Corporate Strategy
      • Growth Strategy
      • New Product
      • Shareholder Value Management
      • Edge Strategy®
      Block

      Our Leaders

    • Sustainability
      Block

      Navigating the Journey To Decarbonisation

      Fuelling the Future of Aviation

      Practice Areas

      • Sustainability
      Block

      Our Leaders

  • Leadership
    • Leadership
      Block

      Regions

      • Americas
      • Asia-Pacific
      • Europe
      • Expansion to the Middle East
  • About
    • About L.E.K.
      Block

      Who We Are

      What We Do

      What We Believe

      Our Sustainability

    • Who We Are
      Block

      Get to Know Our People

      Meet Our Practitioners

      Learn Who Heads Our Organization

      Look at All the Places We Go

      Find L.E.K. In the News

    • What We Do
      Block

      Discover the L.E.K. Collaborative

      The Edge Strategy framework 

      L.E.K. Sustainability Centre of Excellence

    • L.E.K. at the World Economic Forum
    • Our Sustainability
      Block

      Environmental Responsibility

      Community Responsibility

      Diversity and Inclusion

      Pro Bono Work

      Sustainability Centre of Excellence

    • The L.E.K. Network
      Block

      Discover the L.E.K. Network

    • Books
      Block

      Predictable Winners: A Handbook for Developing, Forecasting, and Launching New Products and Services

      Edge Strategy: A New Mindset for Profitable Growth

      Where Value Hides: A New Way to Uncover Profitable Growth For Your Business

      Expectations Investing: Reading Stock Prices for Better Returns

  • Careers
    • Careers at L.E.K.
      Block

      Why Join L.E.K.?

      Life at L.E.K.

      The L.E.K. Career

       

       

       

       

       

       

    • Why Join L.E.K.?
      Block

      Who We Are

      • Get to Know Our People
      • Meet Our Practitioners
      • Learn Who Heads Our Organization
      • Look at All the Places We Go
      • Find L.E.K. in the News

      What You'll Do

      • Enhanced Opportunities
      • Flexible Work Options
      • Mentorship & Coaching
      • Roles at L.E.K.
      • Training & Professional Development

      What We Do

      • Discover L.E.K. Collaborative
      • Books
      • Edge Strategy Framework
      • L.E.K. Sustainability Centre of Excellence

      We Are Global

      • International Programs
    • Life at L.E.K.
      Block

      Community Responsibility

      The L.E.K. Network

      Diversity and Inclusion

      Environmental Responsibility

      Pro Bono Work

    • The L.E.K. Career
      Block

      Enhanced Opportunities

      Flexible Work Options

      International Programs

      Mentorship and Coaching

      Roles at L.E.K.

      Senior Staff Development

      Training and Professional Development

    • Apply
      Block

      Why L.E.K.

      Life at L.E.K.

      The L.E.K. Career

    • Life at L.E.K. Blog
      Block

      Discovering a Consulting Career

      Inside L.E.K.

      The Recruiting Experience

  • Search
  • English 🇺🇸 🇬🇧
  • Português 🇧🇷
  • 简体中文 🇨🇳 🇸🇬
  • Deutsch 🇩🇪
  • 日本語 🇯🇵

Breadcrumb

  • Home
  • L.E.K. Insights
  • Current: How Beauty Brands Can Manage the Pandemic and Build Post-Crisis Advantage

How Beauty Brands Can Manage the Pandemic and Build Post-Crisis Advantage

Maria Steingoltz
Maria Steingoltz
Read more
Related Practice
Beauty & Personal Care
The beauty and personal care space has experienced significant growth, even outpacing other consumer categories.
10262020171036

Related Insights

Executive Insights
Consumer Products

Tracking the Transformation: CDMOs in Nutrition and Beauty

June 12, 2025
Video / Webinar
Artificial Intelligence

Artificial Intelligence — Natural Transformation

May 30, 2025
Video / Webinar
Artificial Intelligence

Look Forward 2025: Proving AI’s Value

January 16, 2025
Special Report
Health & Wellness

2024 U.S. Health & Fitness Consumer Report

November 15, 2024
Video / Webinar
Digital

Driving AI Success: Leadership Strategies from the C-Suite

October 11, 2024
Published Articles
Sustainability

To Meet Decarbonization Targets, Master The Circular Economy

July 9, 2024
L.E.K.

Social

  • LinkedIn
  • Twitter
  • Instagram
  • Youtube
  • Facebook

Footer Menu

  • Insights
  • Industries
  • Capabilities
  • Leaders
  • Careers
  • Offices
  • Contact Us
© 2025 L.E.K. Consulting

Footer Utility

  • Privacy Center
  • Modern Slavery and Human Trafficking Statement
  • Fraud Alert
  • Manage Email Preferences
  • Web Accessibility Statement
Edge Strategy® is a registered trademark of L.E.K. Consulting LLC
L.E.K.

Social

  • LinkedIn
  • Twitter
  • Instagram
  • Youtube
  • Facebook