Rob Haslehurst is a Managing Director and Partner as well as the head of L.E.K. Consulting’s Boston office and a member of L.E.K.’s Americas Regional Management Committee. He is focused within our Retail and Consumer Products practices. Rob has been with L.E.K. since 2000 and has extensive experience working with both retailers and consumer brands in the U.S. and globally. Rob also has significant experience in other consumer-facing industries, notably media, sports, travel, automotive and technology. He advises clients on a range of issues, including corporate strategy, consumer insights, new product development, program management, and mergers and acquisitions. Rob received his MBA with high distinction from the Tuck School of Business at Dartmouth College, and holds a Master of Electrical and Electronic Engineering (first class honors) from Imperial College London.


Undergraduate: Master of Engineering in Electrical and Electronic Engineering, Imperial College London

Graduate: Master of Business Administration, Tuck School of Business at Dartmouth College

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Direct to Consumer: Challenges and Opportunities

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