Rob Haslehurst is a Managing Director as well as the head of L.E.K. Consulting’s Boston office and a member of L.E.K.’s Americas Regional Management Committee. Rob sits within our Consumer and TMT sectors and co-leads the Automotive & Mobility practice. He has been with L.E.K. since 2000 and has extensive experience working with brands in the U.S. and globally. Rob’s other focus areas include home products, consumer electronics, sport and enterprise software. He advises clients on a range of issues, including corporate strategy, quantitative and qualitative research, pricing and packaging, go-to-market strategy, and mergers and acquisitions. Rob’s expert commentary has appeared in the New York Times and Harvard Business Review.

Rob holds a Master of Engineering degree from Imperial College London and an MBA with high distinction from the Tuck School of Business at Dartmouth College.

Education

Undergraduate: Master of Engineering in Electrical and Electronic Engineering, Imperial College London

Graduate: Master of Business Administration, Tuck School of Business at Dartmouth College

Robert's Expertise

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Direct to Consumer: Challenges and Opportunities

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