L.E.K. Sports Survey — Digital Engagement Part 2: The Digital Response
- VOLUME XIX, ISSUE 17
- Executive Insights
Drawing from its recent survey of sports fans in the U.S., L.E.K. Consulting seeks to help broadcasters, marketers, leagues and other sports-industry leaders respond to market shifts in viewership and fandom.
In our previous installment, we looked at how changing consumer preferences and engagement across both traditional and alternative sports segments, as well as emerging platforms like over-the-top (OTT) broadband Internet television, are likely to impact the industry going forward.
In Part 2 of this Executive Insights series, we identify specific strategies, from new broadband-delivery services to fantasy and eSports, that have the potential to boost engagement particularly among Millennial consumers, with the goal of making digital services a larger part of the sports ecosystem.