Long before the days of mega-malls and supermarkets, many people had the staples they needed — eggs, milk, and meat — delivered to their doorsteps. Today, the retail center model has taken one of its primary benefits — choice — to the extreme. With the evolution of the electronic payment infrastructure, paired with inexpensive and fast delivery, consumers can now enjoy a modern direct-to-home shopping experience.
In this Executive Insights, we explore the benefits of subscriptions services for retailers. Despite the relatively low number of traditional brick-and-mortar retailers that extend these offerings, the opportunities and benefits they present are certainly worth considering. The subscription model allows retailers to deepen relationships with existing customers, gain access to valuable consumer demographic data, tap a recurring revenue stream, and meet a growing consumer demand for both convenience and curation.