L.E.K. Consulting’s latest Brand Heat Index report reveals the footwear and apparel brands gaining traction with consumers across demographics. In a market driven by rapidly shifting trends and preferences, brand strength has become a key differentiator — and a powerful lever for driving business value.
This year’s findings show that consumers are gravitating toward classic, iconic silhouettes that blend comfort with style. While established legacy brands continue to hold some of the top positions, emerging brands are gaining momentum across categories and demographics, challenging the dominance of industry stalwarts.
Explore our infographic to see which brands are rising — and which are cooling off — or download the full Brand Heat Index Special Report for deeper insights.
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