Saudi Arabia is the place to be with all the giga projects that's happening, with all the hosting that we are receiving and the commitment to the world to showcase Saudi. And with all this, LEK's role is essential in building this the right strategy.
Thank you so much to everybody who is here and has honored us with your presence at the first edition of LEK's annual education dinner in Saudi Arabia. This gathering today is the first step in our attempt to create this community. The idea here is for us to bring together people that can grow and become a think tank, become a pressure group, can become the leaders in trying to bring about the change that really is required to achieve the potential that is there in the education sector in the kingdom.
So all in all, we at Leaky are firm believers in the market at KSA.
The opportunity is really out there and we are very excited to be a part of this journey over the next seven to ten years.
We always say that education has the power to change the world, and indeed it does. And I believe now Saudi, as we saw a minute ago with all of the schools and the potential, has the power to change education.
Our main targeted segment are maybe Saudi, more Saudi, and we are bringing the international curriculum, international standard, and trying to give our customization.
We saw how powerful technology and AI can help kids get really engaged and get really good, good grasp of their knowledge. Over the twelve million kids that we serve so far, all those learning we are now bringing into what we recently started moving into which is operating our own schools.
We love educating children. We see the difference that it makes to people's lives. And we love to do the same over here in Saudi Arabia. And thank you, LEK, for inviting and getting this, August gathering of people, educators, investors, etcetera.
