Modernize your business for the digital age.
Customers, channels and competitors are moving online. Businesses must meet them there or be left behind. But that’s not the only reason to go digital. Done right, technology can enhance service, remove friction and create meaningful experiences for your customers.
The tricky part is understanding where to place your bets. Not every digital trend is worth chasing. Neither is it always clear how much benefit to expect. Finally, there’s the issue of timing. With artificial intelligence, virtual reality, 3-D printing and biometrics on the scene, today’s leading technologies may be fighting for relevance tomorrow.
How we help
At L.E.K., we use data, analysis, research and best practices to help you decide where and when to invest in digital technology for your organization. As part of this effort, we work with you to:
- Identify the digital channels that may be available for each of your products
- Determine ways that digital technology can enhance productivity, accuracy or reliability in your business operations
- Materially improved customer service
- Reduced friction in customer interactions
- A purchase experience that’s unique to each customer
- Higher return on digital investments
Examples of our work
To learn more about how we help our clients, please refer to these case examples:
- A leading multibranded outdoor products manufacturer had engaged L.E.K. to develop its ecommerce strategy. After aligning the organization to the key initiatives, including multichannel retail support, Amazon growth and the launch of a direct-to-consumer platform, L.E.K. was further engaged to develop the roadmap and action plan to support successful internal execution of the digital strategy. We worked effectively across all functional areas to develop key milestones, align internal and external resources, and create a central ecommerce initiative tracking program. Through deep partnership and training, we ensured the client was able to successfully implement the strategy and realize the strategic objectives and financial impact outlined in the ecommerce strategy.
- A global entertainment content company exclusively utilized third-party channels, such as TV networks and cable/satellite firms to reach its target consumers, but wanted to build a more encompassing consumer experience. L.E.K. was engaged to identify the product, business model and strategy and identified the potential for a direct-to-consumer subscription digital video service. We helped the company make a transformational leap which cannibalized existing revenue streams, but led to a digital-first business, which owned the consumer relationship and a high-margin revenue stream more than double the legacy business it replaced. We helped the client transform its business, from analytics through programming to take advantage of this new business and customer intimacy.