The rise of artificial intelligence (AI) technology is undeniable. AI increasingly interprets our online search requests, steering us toward specific products and services and pricing those offerings to the maximum we’re personally willing to pay. Generative AI is the latest significant step forward along this path. Generative AI can create content like a person does — whether visual, written or audio — and enable much more naturalistic human-to-computer interactions. Unlike previous AI technologies, which have typically been highly application specific, the models underpinning generative AI have broad applicability across a range of activities. 

Please download our report to read our analysis.

L.E.K. Consulting is a registered trademark of L.E.K. Consulting LLC. All other products and brands mentioned in this document are properties of their respective owners. © 2023 L.E.K. Consulting LLC

Monetizing Generative AI: Strategies for SaaS Companies
abstract digital image
SaaS companies can translate the capabilities of generative AI into a tangible value proposition for customers.

Related Insights