The rise of artificial intelligence (AI) technology is undeniable. AI increasingly interprets our online search requests, steering us toward specific products and services and pricing those offerings to the maximum we’re personally willing to pay. Generative AI is the latest significant step forward along this path. Generative AI can create content like a person does — whether visual, written or audio — and enable much more naturalistic human-to-computer interactions. Unlike previous AI technologies, which have typically been highly application specific, the models underpinning generative AI have broad applicability across a range of activities.
All businesses can explore the possibilities of generative AI, and many face strategic questions of profound importance. In this special report, L.E.K. Consulting outlines what businesses need to know to navigate the challenges and opportunities ahead.
Please download our report to read our analysis.
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