Noor Abdel-Samed is a Managing Director in L.E.K. Consulting’s Boston office and a Consumer sector specialist. He has deep expertise in digital, omnichannel, ecommerce, consumer segmentation, pricing and promotions, and significant experience leading teams through market-facing and organization-changing initiatives from conception through implementation.
Prior to joining L.E.K., Noor held digital and retail leadership positions at CVS Health and BJ’s Wholesale Club. Before that, he was a practicing attorney and a consultant at BCG. He received a Bachelor of Arts in Political Science and a Juris Doctor from Emory University.