Mobility services across the board are facing an evolution of change. This evolution has been ignited by the power of the real time internet, the connected consumer, the sharing economy and the possibilities with data management and analytics. With changing attitudes to private vehicle ownership and increasing pressure on the economics of mobility, the transport industry is experiencing disruption from a technology enabler – Mobility as a Service (“MaaS”). MaaS is an integrated journey planning platform, typically delivered via an app, which allows customer to plan and pay in real time for a journey that would encompass a range of travel options such as mass transit and private ride sharing services.
In this Special Report, L.E.K. Consulting discuss the drivers for MaaS, the imperative for Governments and private mobility suppliers to consider their position, the potential role of various parties in the MaaS ecosystem and how to unlock the value of the MaaS.