In the second of the three-part report series, L.E.K. Consulting examines how pharmaceutical companies can leverage best practices observed in other organizations implementing digital marketing programs to avoid the six common pitfalls that often hamper the delivery of benefits:

  • Vision
  • Global vs. local approach
  • Systemic vs. opportunistic approach
  • Digital marketing integration and organization
  • Understanding the regulatory environment
  • Short term vs. longer term
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