So what do we watch out for in 2024 I think we will see more M and A. Good quality education across the world needs private investment and it needs capital to come in. We're going to see more consolidation in the K12 sector.
I think the data bears that out. I think the regional groups and the global groups have the firepower to continue consolidating and you know there's again some misreported information around the fact that there's nothing left to buy. There's lots left to buy. There's schools available all the time, you have to go maybe a bit further and wider to find those schools, but there are high quality schools all over the world and global and regional platforms can continue investing, doing M and A and increasingly greenfield as well.
Dubai will continue to outperform. I think, you know, we don't need to say anything more around that. The support of government regulations, the growth in affordability, the demographics, everything will support that. We just need to have investors with the right conviction to put the right products into the right places.
And we believe across early years higher education and K12 there will be opportunities as we've discussed. I've purposely stayed away from EdTech which is of course is the very fashionable probably less fashionable than twenty three versus twenty two where there was a lot of capital being deployed.
I think what we'll see is a bit of a shakeout. It's already happening. We'll need to wait and watch. We'll need to find those models that are delivering successful outcomes to students and parents, but also delivering returns to investors.
And I think the three most dangerous words in education investing when especially when it comes to EdTech is the acronym is TAM, total addressable market. We've seen really, really poor businesses being valued at astronomical levels because of this one concept of TAM. But you have to strip it down to is the business profitable, is it able to grow profitability, and is it delivering outcomes to its users. And I think if we find some of those models, those will be successful and they will make great investments.
And I think the other thing that we will continue to see, we'll continue to see in Dubai, we know there are some operators already in discussion that higher education brands from other markets will continue to enter emerging markets and Dubai because of this need for higher quality, higher education across the world.
