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Demand Outlook – Growth Returns, but Remains Uneven
Part 1Packaging demand across Europe is stabilising following several years of disruption, but growth remains uneven and structurally constrained. While the market has moved past the sharp volatility of recent years, macroeconomic softness and persistent overcapacity continue to limit the pace of recovery.
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Sustainability — Balancing Circularity, Cost and Commercial Realities
Part 2After several years in which cost inflation, supply disruption and operational complexity dominated packaging discussions, sustainability is re-emerging as a central strategic priority for European brand owners. However, the way companies are approaching sustainability is changing.
