L.E.K. and Hi Mum! Said Dad joined up for a one-day hackathon to design a new digital product in a day. Watch the video to better understand the L.E.K. and Hi Mum! Said Dad's joint hackathon process and its value to creative problem-solving.

Bringing together the rich skillsets of both organisations, the hackathon showcased the seamless integration of deep research insight from L.E.K. with the digital product development expertise of Hi Mum! Said Dad.

Drawing on L.E.K.'s commercial strategy expertise, teams then refined their concepts to ensure they not only met consumer needs but also generated value in the market.

This blend of creative vision, user-centricity and commercial strategic thinking culminated in tangible outcomes: feasible digital product ideas with the potential to drive real-world impact. 

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