AI is reshaping industries, and 2025 marks a critical turning point. In retail, AI is moving beyond potential to deliver tangible value, from improving in-store experiences to optimising supply chains.  

The greatest opportunity lies in deepening customer loyalty through hyper-personalisation. By unlocking granular customer insights, AI enables retailers to create tailored experiences at scale  and optimise promotions.  

To fully realise AI’s potential, companies must address persistent challenges that prevent a unified view of the customer, such as siloed data. Retailers that bridge these gaps will gain a competitive edge, improving retention, decision-making and overall performance.

At L.E.K., we partner with retailers to overcome these challenges, delivering actionable strategies that harness AI for measurable results.  

Download the full infographic to explore AI’s transformative role in retail, the challenges to unlocking its full potential, and how data can be leveraged for a competitive edge.

Want to discover more from the L.E.K. Look Forward series? See why 2025 is the year for AI to deliver real and measurable value across all industries.

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