Design thinking is deployed to get to the heart of complex issues, a step-by-step approach involving a lot of listening to ensure that ideas aren’t just creative but are effective and practical - ultimately ensuring that they get adopted.  For executives looking to innovate, now is the perfect time to deploy the approach. With the sector looking to adopt technology at rapid pace, design thinking ensures the voices of all stakeholders are heard when developing new products, services and care delivery model.

If you are developing new products and services, looking to enhance customer experience, solving complex challenges or looking to drive change, this article will help you understand how to deploy the approach in your organisation.

For a further discussion, contact Craig Wills or Katya Zubareva.

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Designing a New Digital Product in a Day
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L.E.K. and Hi Mum! Said Dad joined up for a one-day hackathon to design a new digital product in the fashion industry. See how we combined research and digital innovation to land on a value-generating idea that meets the needs of target customers.
Watch the video

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