The Movie Theater Experience Still Resonates With Consumers

Despite a downward trend in per capita theater admissions, around 70% of the U.S. population went to the movies at least once in the last year, according to both the Motion Picture Association of America and our survey. A majority (65%) of these respondents strongly agreed that “There will always be occasions to see movies at the theater.”

Respondents also strongly agreed with a range of other statements regarding reasons for attending movie theaters. The good news for exhibitors is that consumers simply can’t replicate at home many aspects of the theater viewing experience.