Reasons for seeing a movie in a theater vs. at home

Despite a downward trend in per capita theater admissions, around 70% of the U.S. population went to the movies at least once in the last year, according to both the Motion Picture Association of America and our survey. A majority (65%) of these respondents strongly agreed that “There will always be occasions to see movies at the theater.”

Respondents also strongly agreed with a range of other statements regarding reasons for attending movie theaters. The good news for exhibitors is that consumers simply can’t replicate at home many aspects of the theater viewing experience.

L.E.K.'s Media & Entertainment Study

Get additional key findings from our survey of 2,000 households on their entertainment choices, preferences and viewing habits.

movie theater study graphic

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