High Interest in Cinema Subscriptions

There are currently a handful of movie subscription programs in the U.S, each with a slightly different business model. But one thing is certain: Consumers love the idea.

Of those respondents who had gone to the movies at least once in the past year, 34% said they would be very interested in a monthly subscription service, while 42% stated they would probably or definitely use such a service at a reasonable price point — on average around $20 per month.