Factors influencing decision to purchase in-theater movie subscription

There are currently a handful of movie subscription programs in the U.S, each with a slightly different business model. But one thing is certain: Consumers love the idea.

Of those respondents who had gone to the movies at least once in the past year, 34% said they would be very interested in a monthly subscription service, while 42% stated they would probably or definitely use such a service at a reasonable price point — on average around $20 per month.

L.E.K.'s Media & Entertainment Study

Get additional key findings from our survey of 2,000 households on their entertainment choices, preferences and viewing habits.

movie theater study graphic

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