Forecasting New Product Revenues
- VOLUME IV, ISSUE 2
- Executive Insights
Forecasting revenue can be a very challenging task for managers at all levels of an organization. Whether it's a new product utilizing new technologies or a product line extension, developing trustworthy information from a broad range of internal and external sources is a necessity. Accurate forecasts early in the product development life-cycle can make the difference between a yes/no decision on the project or influence alternative development pathways. Forecasts for pre-market technologies are also imperative when considering acquisitions, alliances or licensing opportunities.