This episode explores Gen Z shopping behavior and the key insights that brands and retailers should be aware of. Gen Z is constantly shopping and browsing online because their devices are always close at hand, yet they still value in-store experiences. They prioritize being informed and making every purchase count, often conducting extensive research before buying. Retailers that prioritize authenticity and provide a seamless online and offline experience are winning with Gen Z.
L.E.K. Consulting's Managing Director and Partner Chuck Reynolds is joined by two L.E.K. experts, Managing Director and Partner Laura Brookhiser and Managing Director and Partner Jen Wu, who provide valuable insights from their experiences and research. Together, they uncover four key findings about Gen Z's shopping habits, including their near-constant online shopping and browsing, their surprising appreciation for physical stores, their desire to be informed consumers, and their love for personal curation. By the end of this episode, you'll have a comprehensive understanding of how brands and retailers can capture Gen Z's attention and adapt to their unique preferences.