Facial skincare has traditionally been organised around product types, age groups and skin categories. But consumer behaviour has evolved, and these divisions no longer capture how people choose, buy and use skincare today.
To explore this shift, L.E.K. Consulting partnered with research firm Potloc to survey more than 3,500 consumers across the US, UK and France. The findings provide a clear view of changing attitudes and routines — and the implications for brands.
Read our Special Report to find out more.
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