Toronto, ON, Canada — October 25-26, 2016 

Event: 7th Mega Event Worldwide                      

Panel Session:  

Where to Next? With the industry having returned to profitability, what and who will rise to the challenges that loyalty, ancillary merchandising and co-brands offer?


  • Seth Kaplan, Managing Partner, Airline Weekly


  • Jiri Marek, VP Ancillaries & Alliances, Alitalia
  • Dan Parker, Principal Travel & Transport, L.E.K Consulting
  • Iain Pringle, Senior Manager Retail, Travel & Virgin Partnerships, Virgin Atlantic Airways Scott Resnick, Head of Loyalty, jetBlue
  • Michael Riley, Co-Brand Partnership Development, Visa

Date/Location: October 26, 2016 - Delta Hotel Toronto - Toronto, ON, Canada

Time: 11:10 am — 12:05 pm

About Dan Parker:    

Dan is a Principal in L.E.K. Consulting’s Boston office. He has worked in strategy consulting for 10+ years across a range of sectors and client situations and specializes in the Global Consumer Practice. Dan has sector expertise in retail and consumer products, travel and hospitality, as well as M&A and private equity transactions. Dan’s functional expertise includes merchandising strategy, customer loyalty and retention, customer experience management, marketing technology planning and activation, and ancillary revenue management. He directly oversees projects supporting clients on a range of critical strategic issues, including strategic framework development and strategy activation, growth opportunity identification, product development, consumer insights, distressed client situations/client turnarounds, and complex financial model creation. Dan has an MBA from the Berkeley-Haas School of Business. He also holds a B.S. in Business Management from Babson College.

About 7th Mega Event

So, Where to Next? The airline & travel industry has been busy in the past few years - from changing loyalty programs into profit centres, to starting to charge for extras, to becoming online retailers, as well as putting co-brand cards into as many customers' wallets as possible. And, the success of all those initiatives is showing both financially and in growing customer numbers. But, the real work is just beginning as the industry must make this all sustainable - especially when fuel costs rise or the world economy slows down. With that as the backdrop to our industry, the theme for the 7th Mega Event is "Where to Next?" What are the initiatives you need to begin developing for Loyalty, Ancillary Revenues and Co-Brand Card programs to deliver in the years ahead?

As in previous years, Mega Event 2016 will offer three conference tracks in a single venue: 1) 'FFP' Loyalty Conference; 2) Ancillary Merchandising Conference; & 3) Co-Brand Partnerships Conference, as well as the 2016 Mega Awards sponsored by Avis-Budget, recognizing excellence in these areas. 

About L.E.K. Consulting:

L.E.K. Consulting is a global management consulting firm that uses deep industry expertise and rigorous analysis to help business leaders achieve practical results with real impact. We are uncompromising in our approach to helping clients consistently make better decisions, deliver improved business performance and create greater shareholder returns. The firm advises and supports global companies that are leaders in their industries — including the largest private and public sector organizations, private equity firms and emerging entrepreneurial businesses. Founded more than 30 years ago, L.E.K. employs more than 1,200 professionals across the Americas, Asia-Pacific and Europe. For more information, go to