November 29 – December 1, 2017 — Palm Springs, CA

Event:                 8th Mega Event Worldwide          

Panel Session:   Finding Hidden Profit Opportunities


November 30, 2017      
JW Marriott Desert Springs Resort & Spa
Palm Desert, CA

Time:                      4:00 pm — 4:25 pm

About Dan McKone     

Dan McKone is a Managing Director and Partner, and a member of L.E.K.'s Global Leadership Team. Dan co-leads Edge Strategy® services at L.E.K. and is the co-author of Edge Strategy: A New Mindset for Profitable Growth, a book published by Harvard Business Review Press. He also leads the firm's Customer Experience and Loyalty service line.

Over the last two decades, Dan has been a thought leader on the growth and optimization of consumer-facing businesses. He has directed over 300 projects spanning performance improvement, strategic decision analysis, new concept development, channel strategy, pricing and positioning, organizational design, new business launches and mergers & acquisitions. In particular, he has deep experience advising companies in the Retail, Consumer Products and Travel & Leisure spaces.

Prior to joining L.E.K., Dan worked in Latin America for a large multinational corporation. Dan has an MBA in finance from the Wharton School. He also holds an AB, magna cum laude, from Dartmouth College with dual majors in economics and government.

About 8th Mega Event

Mega Event 2017 is being held at the JW Marriott Desert Springs near Palm Springs, California. Mega Event is the place to make business contacts with executives managing Loyalty Programs, Ancillary Revenue Programs & Co-Brand Card Programs at many of the world's largest airlines and travel brands. It is aslo the place to be in order to learn, discuss & debate the latest trends and best practices in these areas. The 2017 theme is "To Boldy Go." Mega Event will offer three conference tracks in a single venue: 1) Loyalty Conference 2) Ancillary Revenue & Merchandising Conference & 3) Co-Brand Partnerships Conference, as well as the 2017 Mega Awards sponsored by Avis-Budget Group, recognizing excellence in these areas.

About L.E.K. Consulting: 

L.E.K. Consulting is a global management consulting firm that uses deep industry expertise and rigorous analysis to help business leaders achieve practical results with real impact. We are uncompromising in our approach to helping clients consistently make better decisions, deliver improved business performance and create greater shareholder returns. The firm advises and supports global companies that are leaders in their industries — including the largest private and public sector organizations, private equity firms and emerging entrepreneurial businesses. Founded in 1983, L.E.K. employs more than 1,200 professionals across the Americas, Asia-Pacific and Europe. For more information, go to