Riding the Digital Health Wave: The L.E.K. Digital Excellence Framework

COVID-19 will continue to impact the business model, consumer demand and supply chains that are central to direct selling companies.

While the COVID-19 pandemic is affecting different industries in different ways, the direct selling industry is especially vulnerable given its reliance…

While stores continue to be important, over 85% of consumers have used their phone to conduct research while in a store, and 43% use their phone in-store…

L.E.K. Consulting recently studied 176 representative brands across consumer goods categories, finding that almost all of them have made significant…

For brands and retailers, there’s always been an obsession with using data to improve customer relationships and to drive both engagement and conversion…

With the increasing penetration of smartphones, access to low-cost networks and advances in technology, the consumer landscape is well on its way to…

An uptick in new product launches, along with increased private-label/Tier 2 brand participation, is among the key trends driving brand-mix shifts in the…

When news broke last spring about Amazon’s courtship of some of the world’s biggest consumer packaged goods (CPG) brands, it touched off a wave of…

Amazon will launch its Australian platform in late 2017. In this Executive Insights, we share perspectives on the key factors and impact mitigation…

It’s no secret that traditional brands and retailers are under siege. Consumer behavior is changing rapidly. Low- and off-price players are moving in…

Consumers are a moving target, powered by major generational shifts. Retailers that ignore generational change risk obsolescence.

Every year, a handful of consumer products become runaway hits. Pet Rocks, Beanie Babies, the Atkins Diet, inline skates and paintball arenas are good…