Sports Survey Digital Engagement Part One: Sports and the Millennial Problem
- Video / Webinar
L.E.K.’s Managing Director, Alex Evans, shares the findings from a recent sports survey, which examined the media consumption patterns of millennials and how they engage in sports. He explains that while millennials engage in traditional sports, they consume via different platforms and venues. Alex concludes by offering sports industry leaders advice on how they can engage more effectively with this key demographic that is growing in economic clout.