Japanese hospital operations are shifting as a result of broader financial challenges to the country’s healthcare system. L.E.K. Consulting recently surveyed 70 decision-makers at hospitals in Japan to gain insight into how their strategic priorities and purchasing behaviors are shifting, as well as to identify any resulting opportunities — and imperatives — for medtech manufacturers going forward.
Adapting to the realities of the Japanese market will likely require medtech manufacturers to revamp how they go to market, define customer segmentation, allocate investments and resources, and develop organizational capabilities and structure. This Special Report examines approaches and key considerations for go-to-market change for medtechs in Japan under current trends.