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Case Study Medical Equipment Medtech Policy Support in Japan May 17, 2024 Japan has historically been a favorable geography for medical device launches. But increasingly frequent and significant price cuts and the detrimental…
Case Study MedTech Medtech Optimizes Pricing of New Product Launch To Achieve Company Goals January 26, 2024 A leading medtech engaged L.E.K. to determine the right launch price for two new products in clinical development in both the U.S. and Asia Pacific, to…