Implications for pharma: Short-term burden but long-term opportunity
Transition to a centralised model, with some national involvement
The approach to HTAs in EU countries is set to transition in the next five to 10 years to a mix of centralised JCAs of clinical domains and national assessments of non-clinical domains.
Managing parallel EMA, JCA and national processes is expected to be cumbersome and will require pharma companies to build additional resources. Adjusting to the EU-wide HTA dynamics will require specific market access expertise and structuring the team at the EU level.
It should be noted that the JCA report should be published closer to the CHMP decision than national HTA outcomes. JCAs might therefore decrease the time to HTA results, in particular for countries which give more weight to relative clinical effectiveness assessments, such as Germany, France, Austria and Slovenia, as these can rely to a greater extent on the data provided in the JCA. As a result, pharma companies should prepare to enter pricing and reimbursement negotiation discussions earlier.
Methodological changes to the HTA approach
The EU HTA regulation formulated a number of methodological changes such as the implementation of the scoping process, PICO surveys and JSCs. Pharma companies should prepare for these and aim to anticipate their challenges.
Preparing to answer PICO questions from each member state is key for a successful JCA. Experts anticipate challenges with PICO harmonisation across countries, which may lead to an initially long and burdensome list of PICO parameters. Changes to the way clinical effectiveness is measured are also expected as the aim is to reach a consensus on topics such as endpoints, off-label comparators and acceptability of surrogate endpoints across EU countries. A further challenge may be the limited opportunities to incorporate feedback from the PICO survey into clinical trial design due to the late timing of the survey.
To face such challenges, pharma companies should maximise advice from JSCs (as these occur before the PICO survey) and prepare to demonstrate eligibility for the JSC in the selection phase (e.g. demonstrating unmet medical need and expected positive impact on patients and healthcare systems; showing that the medicinal product addresses major EU clinical priorities; and applying for the JSC while phase II and III studies are still in the planning stage). In addition, anticipating PICO requirements through other routes will be critical for pharma companies, e.g. by engaging with national HTA agencies and other stakeholders such as medical organisations and patient associations early in the development process.
Increased involvement of various stakeholder groups
Ongoing harmonisation around operational aspects (e.g. selection of the country leading the JCA, inclusion of other countries) and scientific aspects (e.g. choice of population, comparators, use of surrogate endpoints, use of data not generated in randomised controlled trials) of the HTA regulation is critical to the success of JCAs.
Different stakeholder groups (e.g. patient associations, key opinion leaders, medical organisations) are expected to have a more prominent role in such HTA processes going forward. As such, their impact on future assessments will need to be carefully considered by pharma companies. Moreover, pharma companies will have the opportunity to interact with and obtain feedback from stakeholder groups and may contribute to shaping the JCA process via their participation in stakeholder network meetings and events.
Increased transparency and long-term opportunity for harmonisation and facilitated access
The HTA regulation was adopted in 2021 but will take time to implement. EU countries will formulate their HTA requirements and aim to harmonise their methodological approaches, facilitating EU collaboration and leading to greater transparency around HTA requirements. The regulation has created the basis for an EU-wide entity servicing HTA processes and providing advice in a fashion similar to the CHMP for drug approval. Pharma companies should prepare to interact with such a group and hold HTA discussions at the EU level in the long term.
In addition to increasing transparency and efficiency within the HTA process, JCAs will facilitate greater input from countries that tend to be less targeted by pharma companies currently, thus opening the door for broader access across Europe.
“Pharma companies will also have access to smaller countries (e.g. in Eastern Europe) that are not usually targeted as a priority. As these countries will be covered through the JCA, the EU HTA regulation will increase access to them.”
— Former chairman of the EUnetHTA Executive Committee
Uncertainties remain
JCAs have the potential to harmonise HTA processes across Europe. However, uncertainties around the implementation and interpretation of the regulation remain and will need to be carefully monitored by pharma companies.
The relative importance of JCAs in upcoming national appraisals might vary due to the non-binding aspect of the regulation and the freedom provided to national HTA bodies to augment JCA outcomes. Furthermore, it is to be expected that JCAs will not provide a firm yes/no recommendation, creating some uncertainty for national HTA bodies. Finally, the clarification of operational aspects and harmonisation of HTA methodologies will be critical for the future success of JCAs. This will hinge on the engagement of national HTA bodies and their ability to find common ground.
Another uncertainty comes when markets have varying local standards of care (SoC) and clinical practice. The position on interpreting the extent of benefit in this case would be impacted by different perceptions of the magnitude of benefit versus SoC, which will require resolution via PICO processes.
Despite these uncertainties, the EU HTA regulation will support a future joint HTA system, building on the achievements of the EUnetHTA joint actions and promising long-term benefits of greater efficiency and transparency.
How L.E.K. can help
We can provide perspectives on the implications of EUnetHTA for pharma companies, including changes in evidence requirements, stakeholder engagement, and time-to-access implications. To discuss the topic in more detail, please reach out to authors Verena Ahnert and Elena Subbotina.
The authors would like to thank Charles Coursel and Romane Mirasson for their support in writing this Executive Insights.