As the number of social tools has exploded, consumers expect more and now want to connect with brands and retailers on many platforms. L.E.K. Consulting surveyed U.S. consumers to find out who these social media “chefs” are and understand their recipes for success. The report findings include:

  • A ranking of the top retailers based on their social media presence
  • Three defining characteristics of retailers who are reaching consumers via social media successfully
  • A breakout of how retailers rank across seven social media attributes
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