Summary
Pharmaceutical companies are under pressure to develop innovative ways to promote and establish their products in a marketplace where the traditional channels for reaching key opinion leaders are being undermined by new digital devices and techniques. L.E.K. Consulting examines the potential of digital marketing for the pharmaceutical sector. The first report in the three-part series addresses the following:
- How pharmaceutical companies have recently started implementing digital marketing concepts
- How digital marketing can be employed in line with a product’s position in the product life cycle
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