Secrets to Growing Revenue with Social Media
- VOLUME XIII, ISSUE 26
- Executive Insights
Consumers’ social media use is surging faster than any other online activity over the past year, and more brands are investing in social strategies to connect with customers. But the question remains: are these investments paying off?
L.E.K. Consulting’s research spotlights which companies are generating incremental revenue from social media and where other companies are misfiring. Our report spotlights a number of key findings, including: