Consumers’ social media use is surging faster than any other online activity over the past year, and more brands are investing in social strategies to connect with customers. But the question remains: are these investments paying off?

L.E.K. Consulting’s research spotlights which companies are generating incremental revenue from social media and where other companies are misfiring. Our report spotlights a number of key findings, including:

  • Why Red Bull’s caffeinated social media strategy is serving up a greater percentage lift in incremental revenue after engaging a fan on Facebook than other top brands surveyed
  • How annual spending has changed with a company after consumers “Liked” a Facebook page
  • Which social media channels and activities are influencing consumers the most to make purchases?
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