L.E.K. Consulting surveyed more than 2,100 households in the U.S. in an effort to get our arms more firmly around the new media. And while that survey was conducted largely for the benefit of large companies with major marketing budgets, Stuart Jackson, Vice President of L.E.K. Consulting thinks that some of its findings are surprising, and have implications for companies of all shapes and sizes. He will present this information in the form of four myths and their associated opportunities.