The L.E.K. Consulting Retailer Preference Index (RPI) provides fresh insights into how consumers see the strengths and shortcomings of leading national retailers. L.E.K. developed the RPI by surveying U.S. consumers and weighing key factors that shape their shopping decisions in 20 retail categories. Report highlights include:

  • Offering new insights that you can use to position your store favorably against your competitors
  • Quantifying the factors that shape consumer preferences for one retailer versus another – such as value, service and offering the latest fashions
  • Identifying how consumers’ store selection criteria varies across different retail categories, and how you can use this information to increase sales
  • Providing head-to-head store rankings in nearly two dozen industry segments
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