The specialty food segment has enjoyed strong annual growth since the beginning of the decade, suggesting a sustained trend rather than just a passing fad. Consumers want to be better informed about what they put in their bodies, and the demand for innovative health and wellness products is increasing.

L.E.K. Consulting found that upwards of 80% of consumers currently purchase at least one type of specialty food product and about two-thirds of these consumers are willing to pay 18% more, on average, for specialty items than their mainstream counterparts.

In order to compete with channel giants and niche brands, to secure shelf space, and to establish trust with retailers and consumers alike, specialty food manufacturers will need to come up with innovative packaging, thus creating the imperative for packaging companies to align their products to meet changing consumer preferences.

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