Hidden Opportunities in Health & Wellness, Part One: The Many Faces of H&W Consumers
- VOLUME XVII, ISSUE 31
- Executive Insights
A number of factors have combined to position health and wellness (H&W) among the most compelling consumer trends in the U.S., with the potential to provide ample growth opportunities for manufacturers, brands, retailers and investors that know how to approach this highly diverse market.
In Part One of this two-part Executive Insights series, L.E.K. hashes out the different consumer groups that exist in the H&W sector including Core, Adjacent, and Peripheral, and the sub-segments and their growth drivers.
L.E.K. uses results from a proprietary study of more than 2,500 adults representing a cross-section of domestic consumer groups to identify where consumers fall on the H&W spectrum and how companies can identify target consumers to develop a successful growth strategy to understand their consumers across several dimensions.
To read the second installment in this series, please see "Hidden Opportunities in Health & Wellness, Part Two: Six Ways to Win With H&W Consumers."