Entering a new geographic market, whether just across the border or thousands of miles overseas has again become an attractive growth strategy. To be successful, management must access the difficulties of capital flow, the exposure from inadequately protected intellectual property, and the added costs of working with an unfamiliar government bureaucracy for each country it considers. This issue outlines the strategic assessment process for evaluating international growth opportunities. L.E.K. Consulting identifies which countries provide the best fit by analyzing each country against ranked criteria determined in conjunction with our client. For our clients this means ensuring that they have selected the country that has the highest probability of success.