Cable at the Crossroads: Pondering the Future of Pay TV
- VOLUME XVIII, ISSUE 24
- Executive Insights
Over the past decade, new models for accessing digital media have helped reshape entire industries and buying patterns, revolutionizing consumer choice in the process. The pay TV market is no exception — rather than continue to lock in extended contracts with traditional cable operators, customers are drawn to competing service providers that offer flexible plans and budget pricing.
Will this digital disruption affect pay TV? The increasingly competitive pay TV market compels companies to adopt innovative new approaches in order to maintain profitability and keep pace with customers’ viewing habits.
In this Executive Insights, we’ll look into a number of factors that could determine whether established pay TV providers will be able to keep pace, particularly as younger viewers continue to tune out and a new wave of emerging digital platforms takes on the market.