Background and Challenge

The client, a major Italian generics manufacturer, sought L.E.K.’s help in developing and activating its five-year business plan, in order to improve its competitive ability and drive revenue and market share growth.

Approach and Recommendations

  • Developed an independent, fact-based assessment of the client’s core business, and investigated potential adjacencies to support the client in developing its five-year business plan, including strategies to reallocate spend and grow sales
  • Undertook a rigorous analysis of primary and secondary research investigating the perspectives of generic market experts, physicians and pharmacists in Italy


We provided full strategic support to the client, including:

  • A robust, independent fact-based evaluation of its core business
  • Strategic support to develop and activate its business plan, including preparation of all business plan materials
  • Professional support to the client during discussions with potential buyers for a leveraged buy-out
  • The design and activation of pilot projects to test opportunities in business adjacencies