In a survey conducted by L.E.K. Consulting among consumer business leaders, roughly 90% said they were experiencing material inflationary impacts on their businesses, and this is true across the consumer economy. In this second of a 2-part series, we explore how businesses are responding to shifting consumer behavior caused by inflation.
Our survey focused on three key issues for business leaders: how the P&L is being impacted by inflation, the steps business leaders plan to take if inflation continues and, conversely, how they plan to amend their go-to-market pricing if input prices start to fall.
Please download Part 2 of the survey report to view the findings.
You can also download Part 1, which explores how consumers are responding to inflation.