The residential construction sector in France suffers from the misconception that it has slow growth that is unsuitable for investment. An analysis of market fundamentals, however, suggests a long-term growth story that could be on the cusp of a new growth cycle.

In this Executive Insights Paris Partners David Danon-BoileauFrédéric Dessertine and Maxime Julian explore the numerous investment and growth opportunities on offer in this sector and identify four winning strategies that will enable companies to thrive, even in a harsh economic environment:

  1. Keep it simple
  2. Rapidly adapt to changing circumstances and needs
  3. Innovate, innovate, innovate
  4. Embrace emerging niches

Read this Executive Insights in French.

David Danon-Boileau explores this topic in more detail in this video.

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